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305.814.4571(text only)
itzjoanzi@gmail.com

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Elevating Smoothie Express

A Design & Marketing Journey

In the dynamic world of design and marketing, my collaboration with Smoothie Express has been a testament to the transformative power of cohesive branding. In establishing their online presence, I delved into the core of their identity, creating a brand that not only stands out but resonates uniquely in the market.

Navigating through the digital landscape, crafting a website landing page not only reflected their brand but also provided an intuitive and aesthetically pleasing user experience. I infused design principles into their online and offline marketing collateral. This holistic approach ensures that not only do their flyers communicate effectively, but large format prints like outdoor signs and wall wraps contribute to a seamless and enjoyable brand experience.

The Essence of Branding

Branding is more than a logo; it's the soul of a business. It establishes a unique identity that sets you apart in the market, and for Smoothie Express, it became the linchpin of their online marketing and graphics.
The combination of black and pink in their color scheme set them apart, serving as a noteworthy element that enhances their brand awareness among clients.


Aesthetic Pleasure and User Experience

Great user experience design extends beyond functionality. It allows users to focus on tasks without distraction and evokes positive emotions. For Smoothie Express, this meant not just conveying information on flyers and large prints but ensuring that the experience is visually engaging and emotionally resonant.



Benefits of Thoughtful Design

  • Enhanced User Engagement: Designs resonate with the target audience, increasing engagement.
  • Effective Communication: Marketing materials effectively communicate the brand message for a better user experience.
  • Brand Recognition: Creating a visual identity that creates recognition and loyalty.
  • Positive Emotional Response: Evoking positive emotions that associate with the brand.

In conclusion, the journey with Smoothie Express showcases the vital role of branding, user-centric design, and a comprehensive approach to marketing collateral. From online graphics to tangible prints, the fusion of aesthetics and functionality creates a brand experience that goes beyond the surface, making a lasting impact on customers.

Full list of services
Strategy Logo Design Graphic identity Web Design Development

Design &
Marketing

The clients sought a complete brand design for their healthy food and smoothie shop. This included establishing their online presence, designing graphics, creating large format prints, producing flyer prints, and developing printed marketing/promotion boards.
Employing a user-centered approach, I crafted each material with the end-user in mind. The outcome was the successful creation of a user-friendly and recognizable brand for the client.

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